Answers, not links
An assistant replies with three or four supplier names. If you aren’t one of them, the buyer never reaches your website, and nothing shows up in your reports.
The blind spot
A sales channel your analytics can’t see.
Competitors named instead
Assistants recommend the companies whose websites they can read and understand. That isn’t always the best supplier, and it changes as competitors adapt their sites.
Often fixable in days
The causes are usually specific: a firewall that turns AI crawlers away, product text that only loads with JavaScript, a missing English page. Once you know them, most are quick to fix.
What’s in the report
Around 20 pages, for the people who decide and the people who fix.
Every finding is backed by something we measured: a test on your site, an assistant’s answer or a competitor’s site. Your web team or agency gets concrete fixes; you get the picture and the priorities.
Do assistants name you?
15 to 25 questions your buyers would ask, put to ChatGPT, Claude, Perplexity and Google AI Overviews with live web search. Your share of answers next to each competitor’s.
What assistants say about you
How assistants describe your company and products, with the claims your own site doesn’t support flagged for checking.
“Your Company is a German maker of linear guides, founded in 1975 with about 60–80 employees.”Not found on your site: check these.
How you compare
Six areas that decide whether assistants find, read and recommend a supplier, scored 0 to 100 for you and 3 or 5 competitors picked for your products and markets.
Access for AI
Structured data
Named by assistants
You Competitor A
Can AI crawlers get in?
Each AI crawler tested against your robots.txt and your server, because a firewall can block what robots.txt allows.
- GPTBot: allowed by robots.txt, server says 403
- ClaudeBot: allowed by robots.txt, server says 403
- OAI-SearchBot and PerplexityBot get in
What agents actually see
Your key pages with and without JavaScript, which buyer questions an AI can answer from your site, whether your company details agree across sources, and speed on phones.
Product page text without JavaScript38%
Action plan and drafts
6 to 12 actions ranked by impact and effort, each with an owner and a 30, 60 or 90-day horizon. Plus drafts to publish: a company description, structured data, llms.txt and robots.txt.
- English page for motorized axesMarketing
- Let GPTBot and ClaudeBot throughWeb developer
- Serve product text without scriptsWeb developer
Sample page
Question by question
✓ Linked names you and links your site ● Named names you ✕ Absent doesn’t mention you
| Buyer question | ChatGPT | Claude | Perplexity | Google AI |
|---|---|---|---|---|
| Which manufacturers make precision linear guides in standard widths from 30 to 400 mm? | ✓ Linked | ✓ Linked | ✓ Linked | ✓ Linked |
| Supplier for motorized linear axes for high-speed positioning in laser machines | ✕ Absent | ✕ Absent | ✕ Absent | ✕ Absent |
| Linear axis and XY stage manufacturers in Ireland or the UK | ✕ Absent | ● Named | ✕ Absent | ✕ Absent |
| Hersteller von Kreuztischen und Schlitten in Deutschland | ● Named | ✓ Linked | ✓ Linked | ✓ Linked |
How it works
Three steps. No meetings.
- 1
Order
Enter your website, choose the report and pay by card. Sign in with your work email, so the report reaches the right inbox.
- 2
We run the audit
We read your public pages the way an AI agent does, put the buyer questions to four assistants and check your competitors. About 30 minutes.
- 3
You get the report
We email you a private link and a PDF. Your audits and their progress are also under Audits in your account.
For marketing leads
Measure the channel your analytics can’t see.
A baseline to track over time, the questions where competitors win, and a brief your agency or web team can start on.
For owners and managing directors
Know whether the next buyer’s AI will name you.
One grade against the competitors you meet in deals, a short summary of what matters, and an impact and effort rating for every action.
Order
One report. Every answer you’ve been missing.
The kind of analysis that usually comes with a consulting engagement, as a one-time report your team can act on the same week.
- Answer share against your competitors
- Question-by-question results across four assistants
- Crawler access, JavaScript and speed checks
- Scorecard in six areas, with a grade
- Prioritised action plan and ready-to-publish drafts
Questions people ask first
How is this different from an SEO audit?
An SEO audit looks at how Google ranks your pages. This audit asks whether AI assistants name and recommend your company when buyers ask, and what stops them. It also covers the technical basics that matter to both, such as crawler access, page speed and structured data.
Which assistants do you test?
ChatGPT, Claude and Perplexity, through their APIs with live web search on, and Google’s AI Overviews and search results. API answers are close to what people see in the apps, but not identical.
How do you choose the questions and competitors?
From your own website: your products, applications and markets. The questions are written the way a buyer would ask, including questions that don’t mention you. The report lists every question and explains why each competitor was included.
Will the results be the same tomorrow?
Not exactly. Assistants’ answers change from day to day and as websites change. The report records what they said on the day of the audit, and the appendix explains how every number was made. Running it again after your changes shows what moved.
Do you need access to our website or analytics?
No. We only read public pages, the way an AI agent does. Nothing on your site is changed.
Can I share it with my team or agency?
Yes. It’s a private link that anyone you send it to can open, plus a PDF. It isn’t listed anywhere or indexed by search engines.
Find out what AI tells your buyers about you.
Your AI visibility audit, from €39. Ready in about 30 minutes.
Order the audit · from €39